BrandTrends explains why brands should look to expand their marketing target to benefit from stronger performance.
The licensing market for children aged 0 to 14 is a dynamic industry that constantly evolves to cater to the ever-changing preferences and interests of young consumers. BrandTrends Group, the leading market research agency specializing in the children and families’ markets, has released its latest series of reports on the world’s most popular entertainment brands. These reports provide valuable insights into brand awareness, popularity, favorites, and merchandise appeal among different age groups, from infants to older adults.
Based on the most popular brands ranking, the BrandTrends April’22 wave reveals 4 main trends and opportunities for companies.
The Kid Consumer & Media Lives research details the behaviors, uses and expectations of 3-18 year olds to better anticipate their needs and help brands to meet the market challenges