Discover the most popular brands around the globe with our Q4 2022 results.
The licensing market for children aged 0 to 14 is a dynamic industry that constantly evolves to cater to the ever-changing preferences and interests of young consumers. BrandTrends Group, the leading market research agency specializing in the children and families’ markets, has released its latest series of reports on the world’s most popular entertainment brands. These reports provide valuable insights into brand awareness, popularity, favorites, and merchandise appeal among different age groups, from infants to older adults.
The most recent ranking of the most well-known brands worldwide was released by BrandTrends on April 22. And Marvel is first!