Nuremberg Toy Fair 2023 – Web3: Metaverse, NFTs, and Digital Toys

The Nuremberg Toy Fair of 2023 took place during the first week of February, and The BrandTrends Group took part! In case you were unable to participate, let us fill you in on what went on during the presentations.
More about the B&LIS Conference – November’22

Always keen to learn more and share our expertise with our clients, BrandTrends has captured the key insights developed along the 2 days of the Brand & Licensing Innovation Summit in NYC.
Licensing in the Metaverse, Navigating the Virtual World

Let’s explore the fascinating new world of the virtual reality, the Web3, the NFTs and the Metaverse. This article provides an extended overview of the current state of the metaverse, its potential impact on the entertainment industry, and how licensing and marketing strategies can be applied to this rapidly growing market.