Licensing in the fashion industry
A license in the fashion industry provides the needed access to the selling of products without the proper transfer of ownership. This process allows the fashion brand to grow. The article is related to the importance of licensing in the fashion industry and its stimulation towards growth (Brydge and Hracs, 2019).
Discover how licenses manage to develop winning strategies around the world
BrandTrends takes stock of the most popular entertainment brands in the world among 0-14 year olds in January 2023
Not an easy task for new comers to go through the clutter of the entertainment Indian market
India is the second most populous country in the world with a population of over 1.3 billion people and has 22 officially recognized languages. India has also a rich cultural heritage, with influences from its history, religions, and diverse regional traditions. It is known for its food, music, dance, art, literature, and festivals. But how does this impact the Indian Entertainment market?
Latin America: stable market combining different realities
Latin America is a region with a rich cultural heritage, significant economic power, political importance, and environmental concerns. Its impact on the world is felt in various ways, and the region’s future is closely linked to global development and sustainability.
Mid-level brands challenge dominance of top players in the children’s licensing market
The licensing market for children aged 0 to 14 is a dynamic industry that constantly evolves to cater to the ever-changing preferences and interests of young consumers. BrandTrends Group, the leading market research agency specializing in the children and families’ markets, has released its latest series of reports on the world’s most popular entertainment brands. These reports provide valuable insights into brand awareness, popularity, favorites, and merchandise appeal among different age groups, from infants to older adults.
Back on the B&LIS Conference – Marketing 2.0: How to Reach Gen Z and Alpha Brands
The Brand & Licensing Innovation Summit hosted by Global Licence took place in NYC on November 8th and 9th. It was focused on how licensing can forecast upcoming licensing trends and its future.
BrandTrends was part of it, as a panelist of the conference Marketing 2.0: How to Reach Gen Z and Alpha Brands
Licensing in the Metaverse, Navigating the Virtual World
Let’s explore the fascinating new world of the virtual reality, the Web3, the NFTs and the Metaverse. This article provides an extended overview of the current state of the metaverse, its potential impact on the entertainment industry, and how licensing and marketing strategies can be applied to this rapidly growing market.
From publishing to screens: the power of Big Action, Animation and Superhero content
The licensing industry is constantly evolving, with new trends and innovations emerging each year. In 2023, we can expect to see a number of key trends shaping the industry and driving its growth. Among those trends, we can expect a growing focus on big action, animation and superhero content.