Analyzing the Process by Which Child Consumers Form Relationships with Brands
Piaget’s Theory of Cognitive Development.
What does Piaget’s Theory of Cognitive Development Suggest?
The Importance of Sales Forecasting
Sales is the lifeline of any business structure; therefore, it is crucial for a company to carry out regular sales forecasting.
What is Generational Marketing?
To say that marketing has evolved greatly over time is an understatement, and there are numerous factors that play a role. First, it is crucial to know what causes general changes in marketing.
Top Favorite brands ranking worldwide: Marvel is definitely the most favorite brand around the globe
BrandTrends measurement covers individuals from 0 to 65 years old. This offers the opportunity to identify the most favorite brands worldwide among the total population.
Discover how licenses manage to develop winning strategies around the world
BrandTrends takes stock of the most popular entertainment brands in the world among 0-14 year olds in January 2023
Not an easy task for new comers to go through the clutter of the entertainment Indian market
India is the second most populous country in the world with a population of over 1.3 billion people and has 22 officially recognized languages. India has also a rich cultural heritage, with influences from its history, religions, and diverse regional traditions. It is known for its food, music, dance, art, literature, and festivals. But how does this impact the Indian Entertainment market?
Latin America: stable market combining different realities
Latin America is a region with a rich cultural heritage, significant economic power, political importance, and environmental concerns. Its impact on the world is felt in various ways, and the region’s future is closely linked to global development and sustainability.
Mid-level brands challenge dominance of top players in the children’s licensing market
The licensing market for children aged 0 to 14 is a dynamic industry that constantly evolves to cater to the ever-changing preferences and interests of young consumers. BrandTrends Group, the leading market research agency specializing in the children and families’ markets, has released its latest series of reports on the world’s most popular entertainment brands. These reports provide valuable insights into brand awareness, popularity, favorites, and merchandise appeal among different age groups, from infants to older adults.
A greater variety of Entertainment brand categories are expected for the Nordic markets
By Philippe Guinaudeau, CEO
BrandTrends shares the Most favorite Entertainment brands in the autumn of 2022
[Article published in the Total Licensing Magazine / January 2023 Edition]
From publishing to screens: the power of Big Action, Animation and Superhero content
The licensing industry is constantly evolving, with new trends and innovations emerging each year. In 2023, we can expect to see a number of key trends shaping the industry and driving its growth. Among those trends, we can expect a growing focus on big action, animation and superhero content.