Ways in Which
an Agent Can Identify
the HOT Brands and Trends​

As an agent, you can recognize the HOT brands and trends in the following ways:​
  • Gauge Opportunities. - You can gauge opportunities according to popularity of brands.
  • Identify Potential Licensees. - By identifying the brand that attracts a specific product category, you can best identify potential licensees.
  • Support Brand Extensions. - Assist with the creation of relevant brand extensions.

As a Licensor

A licensor can accurately identify the popular HOT brands and trends as follows: Read More »

As an Retailer

As a retailer, you can identify the HOT brands and trends in the following ways: Read More »

As a Licensee

As a licensee, you can realize the HOT brands and trends as follows:

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Country Profile : China

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Pocket Money
The Kid Consumer
Philippe Guinaudeau

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Pocket money is a widely observed sociocultural activity that occurs to some extent in many countries worldwide. The piggy bank has become an icon, a

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2020 is here and the brand landscape continues to evolve at a rapid and dynamic pace with the continuation of viral internet-based brands, snowballing in

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