National Brand Review – Super Mario – Germany – November 2020



Entertainment Brand Review in is a detailed brand or character description complemented with 10 unique measures on Brand Popularity & Merchandise Appeal.

Researchers have shown brand awareness to have a high correlation with purchase intent, market share and other important brand equity and business metrics.

Entertainment Brand Review reports brand awareness, brand attitudes and preferences, ownership and purchase intent of the selected brand or character.


This reports specifically tracks the relative awareness, attitudes and the popularity of a selected Entertainment brand; it also tracks consumers’ engagement, past purchases and future intentions with this brand. Last, our proprietary Brand Popularity Index indeed predicts the purchase appeal of your brand.

This Report looks at the following areas:

  1. Brand Awareness
  2. Brand Affinity and Popularity
  3. Brand Ownership, and history
  4. Brand Purchase Intentions and timeframe of execution, including the detail on 18 large consumer product categories
  5. Brand Scorecard
  6. Best recommendations for the future


Geography Brand Period Content
Germany Super Mario November 2020 25 pages / 20 charts


  • Identify the relative awareness, popularity and merchandise appeal of all the brand amongst infants, preschoolers, children, tweens & teens and Young Adults
  • Identify factors driving future growth of this brand
  • Compare the performances on those factors across age groups
  • Assess penetration the future selling trends of the selected brand


  • Presentation & methodology
  • The surveyed demographics
    • The period in 6 points
    • Brand matrix
    • Popularity
    • Awareness of brand (unaided, tested and total)
    • Likeability of the brand
    • Brand rating within Top 3 favorite brands
    • Purchased brand with merchandise
    • Purchase intention of brand with merchandise
    • Consumer demand gap
    • Purchase intention of brand by product category
    • Purchase Funnel for the brand
    • Brand Scorecard, Strengths & Weaknesses
    • Recommendations