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Grow your business with licenses

BrandTrends tracks the relative awareness, attitudes, popularity and merchandise appeal of the most important Entertainment brands among people up to 25-year-olds. The data was collected via their survey tracker, BrandTrends, which reports on hundreds of thousands of respondents about over 1,000 different brands simultaneously in 43 countries around the world. Our database of brands contains over 50,000 different brands.

  • Easy-to-read reports consisting of 42 charts with relevant information for your demographic group
  • 43 countries, 5 age groups on the 2 genders
  • Over 50,000 different brands in the database tested brands
  • Reports feature brand rankings based on brand recall, popularity and product appeal. Additional data on shopping patterns and brand profiles are also provided
  • Database application on your desktop, allowing to run a selection of 14 different reports, in a matter of a few seconds

The Brand Engagement Process


01 awareness

Kids & teenagers & young adults need to be aware of your brands with or without the desire to purchase. Awareness can be based on advertising messages, word of mouth or independent discovery.


02 Affinity

Once they know your brands, kids & teenagers & young adults need to connect with them, to love them. Capture the attitudes of your targets towards your brands, and determine the brand they prefer and the one they favor.


03 Ownership

Evaluate the extent to which brand popularity generated brand engagement, will translate into interest in purchasing merchandise or switch to a competitor.

04 Purchase intentions

Identify in which categories (on 18 different product categories) kids & teenagers & young adults intend to have a product with your brands on it.

Facilitate your mission

  • Find out where your licenses stand in Popularity and Awareness, among your competitors, and in different countries in the world
  • Reveal which ages and genders are most attracted to your licenses
  • Find out where your licenses stand in Popularity and Awareness, among your competitors, and in different countries in the world
  • Receive truly actionable recommendations that are unique to your business

Find the best indicator

  • Brand Popularity Index / Purchase Intentions Matrix
  • Popularity and Awareness Measures:
  • Brand Popularity Index
  • Unaided Brand Awareness
  • Tested Brand Awareness
  • Attitudes towards the Brands (Brand Affinity)
  • Brand Favourites (unaided mentions)
  • Streaming for video-content
  • Merchandise Appeal Measures:
  • Brand Merchandise Interest
  • Timeframe on the Brand Merchandise Interest (past and future)
  • Demand Gap Analysis (past vs. future interest)
  • Merchandise Interest by Product Category
  • Retail Visitation by Channel

Our Reports

  • Concise country reports featuring all the latest findings for the gender & age group just surveyed, delivered via email to your nominated employees.
  • Application ‘BrandTrends Reporting System’, allowing you to run a selection of reports (up to 14 different reports), in a matter of a few seconds from your designated computers.
  • In order to ensure that the maximum level of benefit is received, an on-site presentation could be made to explain all findings in depth and to guide you in their new implementations moving forward.

A few of our clients

in 40+ countries

How can we help?

We offer you a free no-obligation demonstration based on your business so you can find out more about the ways we can help

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The World’s Most Popular
Kids' Entertainment Brands

To help you stay ahead of the curve, BrandTrends has put together the list of the most popular kids’ brands at the end of 2019.