Licensing in the fashion industry

a woman with a shopping bag

A license in the fashion industry provides the needed access to the selling of products without the proper transfer of ownership. This process allows the fashion brand to grow. The article is related to the importance of licensing in the fashion industry and its stimulation towards growth (Brydge and Hracs, 2019).

Inside Pop Mart: How blind box toys are becoming a global phenomenon

a doll house with Disney princess dolls

If you’ve never heard of Pop Mart, it’s time to get familiar with this Chinese lifestyle brand that has taken the world by storm in recent years. From its unique and innovative approach to design and marketing to its incredible success in the international market, Pop Mart is a company that is hard to ignore.

Not an easy task for new comers to go through the clutter of the entertainment Indian market

a photo from a region from india

India is the second most populous country in the world with a population of over 1.3 billion people and has 22 officially recognized languages. India has also a rich cultural heritage, with influences from its history, religions, and diverse regional traditions. It is known for its food, music, dance, art, literature, and festivals. But how does this impact the Indian Entertainment market?