The BrandTrends Group releases its latest round of brand popularity reports
The recent BrandTrends survey, conducted in over 42 countries, shows that the distribution and content paradigms have shifted again in favor of the broadcasters.
Nuremberg Toy Fair 2023: How Streaming Changed Toy Sales
The Nuremberg Toy Fair of 2023 took place during the first week of February, and The BrandTrends Group took part! In case you were unable to participate, let us fill you in on what went on during the presentations.
Nuremberg Toy Fair 2023 – Web3: Metaverse, NFTs, and Digital Toys
The Nuremberg Toy Fair of 2023 took place during the first week of February, and The BrandTrends Group took part! In case you were unable to participate, let us fill you in on what went on during the presentations.
Back on the webinar ‘7 steps to predict the best license for you’
Our CEO shared his expertise about the key steps to cover for predicting the best license for your company.
Inside Pop Mart: How blind box toys are becoming a global phenomenon
If you’ve never heard of Pop Mart, it’s time to get familiar with this Chinese lifestyle brand that has taken the world by storm in recent years. From its unique and innovative approach to design and marketing to its incredible success in the international market, Pop Mart is a company that is hard to ignore.
Not an easy task for new comers to go through the clutter of the entertainment Indian market
India is the second most populous country in the world with a population of over 1.3 billion people and has 22 officially recognized languages. India has also a rich cultural heritage, with influences from its history, religions, and diverse regional traditions. It is known for its food, music, dance, art, literature, and festivals. But how does this impact the Indian Entertainment market?
Latin America: stable market combining different realities
Latin America is a region with a rich cultural heritage, significant economic power, political importance, and environmental concerns. Its impact on the world is felt in various ways, and the region’s future is closely linked to global development and sustainability.
Mid-level brands challenge dominance of top players in the children’s licensing market
The licensing market for children aged 0 to 14 is a dynamic industry that constantly evolves to cater to the ever-changing preferences and interests of young consumers. BrandTrends Group, the leading market research agency specializing in the children and families’ markets, has released its latest series of reports on the world’s most popular entertainment brands. These reports provide valuable insights into brand awareness, popularity, favorites, and merchandise appeal among different age groups, from infants to older adults.
The German Licensing Market appears to presently be a land of opportunities
BrandTrends shares the Most favorite Entertainment brands in the autumn of 2022
[Article published in the Total Licensing Magazine / January 2023 Edition]
The Canadian market for licensed products is a vibrant market changing at an incredibly fast rate
The BrandTrends Group unveils some major findings from its most recent research, and some key facts can be extracted when compared to the previous three years.