What were they thinking?
The question is straightforward. Nonetheless, the response is out of proportion.What is your favorite brand of entertainment? We’re talking about the names you’ve probably heard on TV when we say “Entertainment brand.” Isn’t it a simple and straightforward question? They give us the name they like on the spur of the moment. There was no list, no instructions from us, nothing.
The Importance of Sales Forecasting
Sales is the lifeline of any business structure; therefore, it is crucial for a company to carry out regular sales forecasting.
What is Generational Marketing?
To say that marketing has evolved greatly over time is an understatement, and there are numerous factors that play a role. First, it is crucial to know what causes general changes in marketing.
Licensing in the fashion industry
A license in the fashion industry provides the needed access to the selling of products without the proper transfer of ownership. This process allows the fashion brand to grow. The article is related to the importance of licensing in the fashion industry and its stimulation towards growth (Brydge and Hracs, 2019).
7 Reasons why you should invest in Market Research despite the slow economy
This is not when it gets dark out, and people suddenly change directions, that you turn off the lights of the car.
Back on the B&LIS Conference – Marketing 2.0: How to Reach Gen Z and Alpha Brands
The Brand & Licensing Innovation Summit hosted by Global Licence took place in NYC on November 8th and 9th. It was focused on how licensing can forecast upcoming licensing trends and its future.
BrandTrends was part of it, as a panelist of the conference Marketing 2.0: How to Reach Gen Z and Alpha Brands
More about the B&LIS Conference – November’22
Always keen to learn more and share our expertise with our clients, BrandTrends has captured the key insights developed along the 2 days of the Brand & Licensing Innovation Summit in NYC.