Methodology

What does a brand’s purchase funnel reveal about its strength?

The BrandTrends purchase funnel identifies crucial areas for improvement and emphasizes the brand's appeal performance. Everything begins with consumer awareness, knowledge, and presence in their...

Improve IP Profitability by Monitoring Popularity

BrandTrends demonstrates how to fully comprehend Brand Popularity in order to evaluate a brand's strengths and flaws and promote increase in licensing appeal   Some...

Linking Brand Poularity and Purchase Intentions

BrandTrends Methodology: How to leverage Brand Popularity

Most popular entertainment brands are missing key sales opportunities. The recent BrandTrends survey, conducted over 42 countries including Germany, found some interesting findings, especially in...

BrandTrends data: The amount of well-known brands

Changes in children's entertainment consumption over the last two years have benefited businesses with a broad catalog of material, according to BrandTrends global measurement. Children...

BrandTrends indicators: the Brand Preference

BrandTrends reports include different indicators, all defined to help you measuring, monitoring and improving brand performances. We often mention here the Brand Popularity and the...

BrandTrends indicators: Why Popularity is so important to be monitored

BrandTrends reports include different indicators, all defined to help you measuring, monitoring and improving brand performances. One of those indicators is the Brand Popularity Index...