Insights

Control the data and you manage the room … Control the trends and you rule the house

By Philippe Guinaudeau, CEO BrandTrends With consumer data becoming more and more detailed and accessible world-wide, it is no secret that businesses of all shapes...

4 ways to improve consumers’ positive attitudes towards brands

By Philippe Guinaudeau As time has progressed so has the way in which consumers view brands. In order to please a customer it is no...

Brand Born On The Internet

By Philippe Guinaudeau, CEO BrandTrends 2020 is here and the brand landscape continues to evolve at a rapid and dynamic pace with the continuation of...