Insights

Unsatisfied demand of product world-wide

By Philippe Guinaudeau, CEO BrandTrends With consumer demand being the driving force behind sales world-wide, both brands & retailers need to ensure that they are...

How can Social Media Influencers Help Selling your Brand?

By Philippe Guinaudeau, CEO BrandTrends In today’s fast paced environment, there is a strong need to remain connected with your audience via various media platforms...

Favorite brands does not mean popular brands

By Philippe Guinaudeau, CEO BrandTrends Before delving into this article it is important to first identify the difference between favorite brands and popular brands. Notably,...

Control the data and you manage the room … Control the trends and you rule the house

By Philippe Guinaudeau, CEO BrandTrends With consumer data becoming more and more detailed and accessible world-wide, it is no secret that businesses of all shapes...

4 ways to improve consumers’ positive attitudes towards brands

By Philippe Guinaudeau As time has progressed so has the way in which consumers view brands. In order to please a customer it is no...

Brand Born On The Internet

By Philippe Guinaudeau, CEO BrandTrends 2020 is here and the brand landscape continues to evolve at a rapid and dynamic pace with the continuation of...