Insights

DC Comics on the rise

By Marinette Dalbard, director of client services, BrandTrends The DC Comics franchise ranks as the 18th favorite entertainment brand in the world according to the...

And Now?

By Philippe Guinaudeau, CEO BrandTrends 2020 was a unique year on so many levels. The pandemic changed working habits but also the daily routines of...

Great end of year for Lego

By Philippe Guinaudeau, CEO BrandTrends Sometimes simplicity and tradition win out over the bells and whistles of our digital age. In our BrandTrends tracking service,...

Top Favorite Entertainment Brands to the Kids

By Philippe Guinaudeau, CEO BrandTrends It is clear that the entertainment industry continues to build powerful bonds with the younger generation. What is it about...

Now we see a light at the end of the tunnel

By Philippe Guinaudeau, CEO BrandTrends OK, we’re not going to lie, the Toy markets seem to suffer a bit now, as the lockdowns take place...

What are the Top 3 Kids’ Movies and What do They all have in Common?

By Philippe Guinaudeau, CEO BrandTrends Films are an enormous cultural force that can dictate what kids like and how brands should adapt to accommodate the...