Insights

BrandTrends Popularity Index is our master key indicator.

Developed for being predictive of brand purchase intent, it helps you in defining the priorities for building strong brands and merchandising strategies.    The Popularity Index may be leveraged in many...

The 5 ingredients to be as such successful as Cocomelon – or how BrandTrends helps you in monitoring key indicators for driving growth!

Do you know Cocomelon? If no, you should, at least because it helps in understanding how to build a strong brand.   Indeed, the famous nursery rhymes online...

Kids Forever with Licensing Entertainment

LM interviewed Ivan Colecchia, SVP Global Development of Kidz Global, to find out more about the expansion of the Licensing Entertainment surveys of 26-65 Year...

How to offer relevant Sustainable products and services to children and families

By Marinette Dalbard, director of client services, BrandTrends,                         About us      

Sport-related brands are hot on Licensing market and Lionel Messi is part of this success!

By Marinette Dalbard, director of client services, BrandTrends,    #BrandTrends measured Top 3 favorite brands spontaneously mentioned by kids 0 to 14 years old around...

Which brands are the most popular among Girls 7 to 14 years old (worldwide)

By Marinette Dalbard, director of client services, BrandTrends,    The BPI - Brand Popularity Index - is the BrandTrends key indicator. It measures brand popularity,...

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