Developed for being predictive of brand purchase intent, it helps you in defining the priorities for building strong brands and merchandising strategies. The Popularity Index may be leveraged in many...
Insights
Do you know Cocomelon? If no, you should, at least because it helps in understanding how to build a strong brand. Indeed, the famous nursery rhymes online...
LM interviewed Ivan Colecchia, SVP Global Development of Kidz Global, to find out more about the expansion of the Licensing Entertainment surveys of 26-65 Year...
By Marinette Dalbard, director of client services, BrandTrends, About us
By Marinette Dalbard, director of client services, BrandTrends, #BrandTrends measured Top 3 favorite brands spontaneously mentioned by kids 0 to 14 years old around...
By Marinette Dalbard, director of client services, BrandTrends, The BPI - Brand Popularity Index - is the BrandTrends key indicator. It measures brand popularity,...