The BrandTrends purchase funnel identifies crucial areas for improvement and emphasizes the brand's appeal performance. Everything begins with consumer awareness, knowledge, and presence in their...
Insights

BrandTrends demonstrates how to fully comprehend Brand Popularity in order to evaluate a brand's strengths and flaws and promote increase in licensing appeal Some...

Most popular entertainment brands are missing key sales opportunities. The recent BrandTrends survey, conducted over 42 countries including Germany, found some interesting findings, especially in...

Changes in children's entertainment consumption over the last two years have benefited businesses with a broad catalog of material, according to BrandTrends global measurement. Children...

BrandTrends reports include different indicators, all defined to help you measuring, monitoring and improving brand performances. We often mention here the Brand Popularity and the...

Once again, Lego confirms its leadership positioning as most popular brand in the world among 0 to 14 years old. The brand is at the...