The meaning of numbers

I had this interesting discussion yesterday with a very good friend of mine. It was about the results of a movie at the Box office, and its translation into the popularity of the brand. You see, 2 movies may get the same results at the box office and show very different popularities when it comes … Read more

How to predict a brand’s success

Recently, a client commented on our brand tracker: «your survey is good but what we want is to predict our success»? The good news is, this method finally exists! More reliable than astrology, it is the result of two years of hard work, exchange and confrontation between our experts and partners. It is based on: … Read more