What Does the Consumer Demand Gap Mean for You?
Consumer’s interest to purchase a product always depends on the willingness to buy and the actual need for such a product at the time (and the money to pay for it, of course). The Entertainment license on the product will aid in directing the purchase toward that product rather than any other similar product.
How Consumer Behaviours have Changed Since Lockdown
Needless to say, the lockdown has sent reverberations through society which have percolated into our consumer behaviors and greatly influenced the way we interact with brands and businesses worldwide. The primary driving force behind this is not being able to leave the home in the same way as before, confining us to a smaller set of activities whilst simultaneously diversifying what we can access within this environment.
How do you achieve intergenerational success?
Do you want to know why some products are popular with both children and adults? BrandTrends looked into how to increase cross-generational appeal and popularity…
The Kid Consumer: How Mobile Is Driving More And More Empowerment Among Children
At BrandTrends, we’re focused on understanding the key trends on Ips, but not only. This is why we regularly conduct research on kids and families usages and attitudes. The last one is the Kid Consumer study, measuring kid’s routines and preferred activities.
BrandTrends Indicators: The Brand Preference
BrandTrends reports include different indicators, all defined to help you measuring, monitoring and improving brand performances.
The Amount Of Well-Known Brands
Changes in children’s entertainment consumption over the last two years have benefited businesses with a broad catalog of material, according to BrandTrends global measurement. Children aged 0 to 14 have consumed more, but not in a broader sense.
Most popular entertainment brands are missing key sales opportunities
The recent BrandTrends survey, conducted over 42 countries including Germany, found some interesting findings, especially in terms of how key licenses are being offered to young girls – and where many prominent brands are missing out on sales.
Improve IP profitability by monitoring brand popularity
BrandTrends demonstrates how to fully comprehend Brand Popularity in order to evaluate a brand’s strengths and flaws and promote increase in licensing appeal.
What Does the Consumer Demand Gap Mean for You?
Consumer’s interest to purchase a product always depends on the willingness to buy and the actual need for such a product at the time (and the money to pay for it, of course). The Entertainment license on the product will aid in directing the purchase toward that product rather than any other similar product.
Why do movies and television shows have such a stronghold on the entertainment industry among younge
We’ve already discussed how the pandemic has pushed everyone, including children, to spend more time in front of screens. It was a chance to try out new brands, think about what the family liked to watch, and be exposed to a wide range of entertainment possibilities.