Entertainment Brands – Italian Girls aged 7 to 9

Whether you’re planning your summer marketing strategy or your 2018 Christmas campaign, knowing what entertainment toys and shows children are most interested in can be paramount to ensuring your approach is effective. No one wants to waste their budget licensing the wrong brand, or putting time into championing a product that children just won’t be interested in. With advertising … Read more

Country Review Australia : Which brands should you be selling?

Children are quite possibly one of the industry’s toughest critics. Their attention span is far more limited than any adult. They’re swayed by new trends all the time, and they’re continuously motivated by advertising, far beyond their comprehension. As Helen Fowler Neville, a paediatric nurse and author, writes in her book “Is this a phase? … Read more