Secrets Behind Brand Love

The Secrets Behind Brand Love

Many understand how challenging it is to establish a brand. However, that is only the tip of the iceberg. For a brand to thrive it needs to develop to the next level and establish brand love by generating a passion for it amongst consumers. With the cost of acquiring new customers being 5 times more … Read more

[UK] Are millennials ditching Christmas / Holiday Season traditions?

Each year Kidz Global compares the trends of two selected countries and produces The Gift Report. In 2019, The Gift Report turned its attention to Italy and UK, both countries showing distinct symptoms of change in consumer-shopper attitudes and behavior. In this post we’ve focused on the traditions which are changing generation by generation in … Read more

The Black Panther

Brand of the month - The Black Panther

You may have heard that the Marvel movie, ‘Black Panther’, has been achieving huge success at the box office. In fact, it has surpassed the globally infamous ‘Frozen’ to become the 9th highest grossing worldwide movie release ever, according to Box Office Mojo. The movie so far earned over $1.347 billion worldwide, which is only … Read more

The Favorite Entertainment Brands – Oct. 2018 [Infographic]

brands

The Favorite Entertainment Brands Oct. 2018 [Infographics] The children’s commitment towards entertainment brands is an intense battle: growing competition, flowing information on the Internet, appraisal on social networks and more opportunities through different screens… you have to be able to successfully target brands and licenses to master the entire chain of value of the brand. … Read more

Mass personalization

The changes in children’s life have an impact on our industry. These changes are important in their application, violent in their set up, global in terms of geography; and especially, it’s only the beginning. New beahaviors: Kids and their parents create more and more content on the brand they experience. Our Kids & Digital survey … Read more