Technology is transforming the way we, and inevitably, children, consume information and entertainment. Many households have abandoned cable TV subscriptions that can cost upwards of $100 a month, opting for streaming video services instead, such as Netflix, that cost as little as $10 a month. This trend is being seen worldwide and is evidenced by … Read moreChildren’s most popular streaming sources for video content in China
When we think of kid’s movies our minds tend to go straight to animation and their charming characters/bright colors. However, animation has developed considerably over recent years from hand-drawn cartoons, and many animation movies delivered by Hollywood have performed incredibly well. The 4 Highest-Grossing Kids Movies Unsurprisingly, many of Disney’s movie re-releases have experienced lucrative … Read more[infographic] Top 4 Kids Movie Franchises & The Reasons Behind their success
With companies spending billions on advertising each year, you’d expect these brands to resonate with consumers. In reality, few actually transform their buyers into loyal brand fans. For the small amount that do, the rewards are phenomenal. Loyal customers that are enchanted by a brand from a young age will consistently provide recurring sales. They … Read moreBrand Loyalty : Fans that love the show stay way longer with brand than buyers…why?
Peppa Pig may be the most popular pig in the United Kingdom, since she is celebrating her 15th TV Show anniversary in the UK, and her popularity is not showing any signs of slowing down there. But does Peppa Pig play as well with kids in Asia, Australia, Middle East and the Americas? In the … Read moreIt’s the Year of the Pig, in Chinese Culture,
but is Peppa Pig popular across Asia?
You don’t even have to be a fan of Fortnite to know how huge this game is, and how it dominates video-game playing, social media viewing and yes, even dance-move prowess. One of the elements to the secret formula for Fortnite’s popularity is the ability to play for free. This feature allows a wider swath … Read moreFortnite has become one of the fastest growing video-game franchises in history
Many understand how challenging it is to establish a brand. However, that is only the tip of the iceberg. For a brand to thrive it needs to develop to the next level and establish brand love by generating a passion for it amongst consumers. With the cost of acquiring new customers being 5 times more … Read moreSecrets Behind Brand Love
Each year Kidz Global compares the trends of two selected countries and produces The Gift Report. In 2019, The Gift Report turned its attention to Italy and UK, both countries showing distinct symptoms of change in consumer-shopper attitudes and behavior. In this post we’ve focused on the traditions which are changing generation by generation in … Read more[UK] Are millennials ditching Christmas / Holiday Season traditions?
Our children seem obsessed with watching YouTube videos and one of the most popular forms is the “Unboxing Trend” where children view other children opening packages of new toys. What is the fascination and who is doing it the most effectively? It is no surprise to many parents that collectability is driving this “unboxing trend” … Read moreWhat LOL Surprise! needs to do to improve sales
You may have heard that the Marvel movie, ‘Black Panther’, has been achieving huge success at the box office. In fact, it has surpassed the globally infamous ‘Frozen’ to become the 9th highest grossing worldwide movie release ever, according to Box Office Mojo. The movie so far earned over $1.347 billion worldwide, which is only … Read moreThe Black Panther
[infographic] The Favorite Entertainment Brands – Oct. 2018 The children’s commitment towards entertainment brands is an intense battle: growing competition, flowing information on the Internet, appraisal on social networks and more opportunities through different screens… you have to be able to successfully target brands and licenses to master the entire chain of value of the … Read moreThe favorite Entertainment brands