Brand Born On The Internet

2020 is here and the brand landscape continues to evolve at a rapid and dynamic pace with the continuation of viral internet-based brands, snowballing in popularity thanks to social media.  One such brand born on the internet is the now world-famous Baby Shark that began life as a German song and nursery rhyme which surfaced … Read more

Top Favorite kids’ Entertainment brands – Nov.19


Despite the increasing agility of brands as they try to adapt with rapid socio-cultural changes and other transitions ushered in by our heavily digitized era, the top brands in the world represent largely familiar forces that include many historical brands that have been around for quite some time. Of course, new franchises and digital media … Read more

BrandTrends Sponsors The Licensing Leadership Summit

BrandTrends Sponsors The Licensing Leadership Summit

The Licensing Leadership Summit The Licensing Leadership summit is a large conference and networking event for licensing business people and executives looking to gain knowledge and insights into strategies, trends, new categories, management and leadership, and business growth, development and innovation. With well over 300+ executives in attendance from over 200+ businesses that span 90+ … Read more

From brand activation to retail activation … How can licensing drive sales?

Brandtrends at the Licensing leadership summit

BrandTrends are hosting a 40 minute Brand and Retail Activation Conference at the year’s Licensing Leadership Summit that will demonstrate how brands can engage, inspire and drive sales through licensing. How can brand’s create experiences that will excite their customers?  Successful brands understand how to leverage brand activation and retail activation to create powerful connections … Read more

The Licensing Market in Spain: Country Profile


Spain’s brand 0 – 15 brand profile indicates many parallels with other European countries and the USA with strong representation from global giants like Disney, Marvel and Lego but it blends this also with representation from Japanese brands and some domestic brands which still hold great influence over children’s interests.  As we frequently observe, the … Read more

Children’s most popular streaming sources for video content in China

streaming sources for video content in China

Technology is transforming the way we, and inevitably, children, consume information and entertainment. Many households have abandoned cable TV subscriptions that can cost upwards of $100 a month, opting for streaming video services instead, such as Netflix, that cost as little as $10 a month. This trend is being seen worldwide and is evidenced by … Read more

[infographic] Top 4 Kids Movie Franchises & The Reasons Behind their success

When we think of kid’s movies our minds tend to go straight to animation and their charming characters/bright colors. However, animation has developed considerably over recent years from hand-drawn cartoons, and many animation movies delivered by Hollywood have performed incredibly well. The 4 Highest-Grossing Kids Movies Unsurprisingly, many of Disney’s movie re-releases have experienced lucrative … Read more

Brand Loyalty : Fans that love the show stay way longer with brand than buyers…why?

With companies spending billions on advertising each year, you’d expect these brands to resonate with consumers. In reality, few actually transform their buyers into loyal brand fans. For the small amount that do, the rewards are phenomenal. Loyal customers that are enchanted by a brand from a young age will consistently provide recurring sales. They … Read more