From brand activation to retail activation … How can licensing drive sales?

Brandtrends at the Licensing leadership summit

BrandTrends are hosting a 40 minute Brand and Retail Activation Conference at the year’s Licensing Leadership Summit that will demonstrate how brands can engage, inspire and drive sales through licensing. How can brand’s create experiences that will excite their customers?  Successful brands understand how to leverage brand activation and retail activation to create powerful connections … Read more From brand activation to retail activation … How can licensing drive sales?

The Licensing Market in Spain: Country Profile

Spain-Country-Profile

Spain’s brand 0 – 15 brand profile indicates many parallels with other European countries and the USA with strong representation from global giants like Disney, Marvel and Lego but it blends this also with representation from Japanese brands and some domestic brands which still hold great influence over children’s interests.  As we frequently observe, the … Read more The Licensing Market in Spain: Country Profile

Children’s most popular streaming sources for video content in China

streaming sources for video content in China

Technology is transforming the way we, and inevitably, children, consume information and entertainment. Many households have abandoned cable TV subscriptions that can cost upwards of $100 a month, opting for streaming video services instead, such as Netflix, that cost as little as $10 a month. This trend is being seen worldwide and is evidenced by … Read more Children’s most popular streaming sources for video content in China

[infographic] Top 4 Kids Movie Franchises & The Reasons Behind their success

When we think of kid’s movies our minds tend to go straight to animation and their charming characters/bright colors. However, animation has developed considerably over recent years from hand-drawn cartoons, and many animation movies delivered by Hollywood have performed incredibly well. The 4 Highest-Grossing Kids Movies Unsurprisingly, many of Disney’s movie re-releases have experienced lucrative … Read more [infographic] Top 4 Kids Movie Franchises & The Reasons Behind their success

Brand Loyalty : Fans that love the show stay way longer with brand than buyers…why?

With companies spending billions on advertising each year, you’d expect these brands to resonate with consumers. In reality, few actually transform their buyers into loyal brand fans. For the small amount that do, the rewards are phenomenal. Loyal customers that are enchanted by a brand from a young age will consistently provide recurring sales. They … Read more Brand Loyalty : Fans that love the show stay way longer with brand than buyers…why?

It’s the Year of the Pig, in Chinese Culture,
but is Peppa Pig popular across Asia?

Peppa Pig may be the most popular pig in the United Kingdom, since she is celebrating her 15th TV Show anniversary in the UK, and her popularity is not showing any signs of slowing down there. But does Peppa Pig play as well with kids in Asia, Australia, Middle East and the Americas? In the … Read more It’s the Year of the Pig, in Chinese Culture,
but is Peppa Pig popular across Asia?

Fortnite has become one of the fastest growing video-game franchises in history

You don’t even have to be a fan of Fortnite to know how huge this game is, and how it dominates video-game playing, social media viewing and yes, even dance-move prowess. One of the elements to the secret formula for Fortnite’s popularity is the ability to play for free. This feature allows a wider swath … Read more Fortnite has become one of the fastest growing video-game franchises in history

[UK] Are millennials ditching Christmas / Holiday Season traditions?

Each year Kidz Global compares the trends of two selected countries and produces The Gift Report. In 2019, The Gift Report turned its attention to Italy and UK, both countries showing distinct symptoms of change in consumer-shopper attitudes and behavior. In this post we’ve focused on the traditions which are changing generation by generation in … Read more [UK] Are millennials ditching Christmas / Holiday Season traditions?