Country Profile : China

Country Profile China Country Report The China country report provides a strong understanding of the purchasing habits of young customers in China along with brand trends, so that successful marketing campaigns can be drawn up. This report focuses on the behaviours, preferences, usage and loyalty towards entertainment brands from younger customers in China, using consumer … Read more Country Profile : China

The Licensing Market in Spain: Country Profile


Spain’s brand 0 – 15 brand profile indicates many parallels with other European countries and the USA with strong representation from global giants like Disney, Marvel and Lego but it blends this also with representation from Japanese brands and some domestic brands which still hold great influence over children’s interests.  As we frequently observe, the … Read more The Licensing Market in Spain: Country Profile