Country Profile : China

Country Profile China Country Report The China country report provides a strong understanding of the purchasing habits of young customers in China along with brand trends, so that successful marketing campaigns can be drawn up. This report focuses on the behaviours, preferences, usage and loyalty towards entertainment brands from younger customers in China, using consumer … Read more

The Licensing Market in Spain: Country Profile


Spain’s brand 0 – 15 brand profile indicates many parallels with other European countries and the USA with strong representation from global giants like Disney, Marvel and Lego but it blends this also with representation from Japanese brands and some domestic brands which still hold great influence over children’s interests.  As we frequently observe, the … Read more

Country Profile : Germany

Country Profile GERMANY Very specific profile for this country. Indeed, you find a mix of strong national brands as well as international Entertainment brands among the most popular ones: 10% – stable over the past year – of the Top 30 favorite brands are national brands, the first of them being toy brand Playmobil. In … Read more

Country Profile : ITALY

Country Profile ITALY There is always something happening on the Italian market! A new property pushing, some additional offerings in merchandising. As a result, the market is highly focused on the top properties – top 20% concentrates 83% of the mentions -, and the rest of the market is heavily fragmented. Many players with lower … Read more