Country Profile GERMANY Very specific profile for this country. Indeed, you find a mix of strong national brands as well as international Entertainment brands among the most popular ones: 10% – stable over the past year – of the Top 30 favorite brands are national brands, the first of them being toy brand Playmobil. In … Read moreCountry Profile : Germany
Country Profile ITALY There is always something happening on the Italian market! A new property pushing, some additional offerings in merchandising. As a result, the market is highly focused on the top properties – top 20% concentrates 83% of the mentions -, and the rest of the market is heavily fragmented. Many players with lower … Read moreCountry Profile : ITALY
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Kids Reveal Thier Favorite Brands – April 2019 [infographics]
