Spain’s brand 0 – 15 brand profile indicates many parallels with other European countries and the USA with strong representation from global giants like Disney, Marvel and Lego but it blends this also with representation from Japanese brands and some domestic brands which still hold great influence over children’s interests. As we frequently observe, the … Read more The Licensing Market in Spain: Country Profile
Country Profile GERMANY Very specific profile for this country. Indeed, you find a mix of strong national brands as well as international Entertainment brands among the most popular ones: 10% – stable over the past year – of the Top 30 favorite brands are national brands, the first of them being toy brand Playmobil. In … Read more Country Profile : Germany
Country Profile ITALY There is always something happening on the Italian market! A new property pushing, some additional offerings in merchandising. As a result, the market is highly focused on the top properties – top 20% concentrates 83% of the mentions -, and the rest of the market is heavily fragmented. Many players with lower … Read more Country Profile : ITALY
