Updated: Aug 24, 2022
BrandTrends Reveals The Last (January 2022) Ranking Of The Most Popular Brands Among 0 To 14 Yo In The World !
Once again, Lego confirms its leadership positioning as most popular brand in the world among 0 to 14 years old. The brand is at the same time salient in consumer’s mind and well appreciated (the 2 pillars of Popularity). This makes its position strong and stable along time.
Minions and Mickey Mouse complete the Top 3.
While Spongebob Squarepants isn’t part of this Top 10 anymore, Peppa Pig and Barbie are back to the game. This is thanks to their great performances among girls. Spider-man, Paw patrol, Marvel, Frozen and Tom & Jerry are also part of the winning brands.
In terms of performance across gender, rankings strongly differ between boys and girls.
Super-heroes represent 5 positions among the 10 for boys, while girls are definitely more cross categories. Their winning brands include a combination of movies, toys, TV shows and famous characters.
Only 3 brands can be seen as part of the Top 10 most popular brands among both boys and girls: Lego, Minions and Paw Patrol.