Brand Popularity Simulator
With the Brand Popularity Simulator you can estimate the level of purchase intention of your demographic target, based on the proportion of people aware of the brand (awareness) and those absolutely fan of it (rating: ‘I like it a lot’)!
You can also estimate the proportion of fans needed to reach a targeted level of purchase intention.
These estimates are calculated based on the Brand Popularity Index (BPI), which is determined by both the awareness and the percentage of people loving the brand (rating: ‘I like it a lot’).
Select the country and demographics of your choice to get the number of households possibly concerned.
Estimating
The Purchase Intention
Move the cursors below to choose the awareness and the percentage of people loving (rating ‘I like a lot’) your brand.
Hover over the graph to show the results
Estimating The Necessary
Top Box Attitude
Move the cursors below to choose the awareness and wanted purchase intention for your brand.
Hover over the graph to show the results
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