Blog

Entertainment

Which Brand Should You
Be Selling – Australia

Children are quite possibly one of the industry’s toughest critics. Their attention span is far more limited than any adult. They’re swayed by new trends all the time, and they’re continuously motivated by advertising, far beyond their comprehension. As Helen Fowler Neville, a paediatric nurse and author, writes in her book “Is this a phase?

Read More »
Influencers

How can Social Media Influencers Help Selling your Brand

In today’s fast paced environment, there is a strong need to remain connected with your audience via various media platforms in order to communicate value to the customer, which can then be delivered by your brand. Marketing efforts need to be further backed by key market insights which allow you to ascertain the mediums and

Read More »
Entertainment

Entertainment Trends
French Boys aged 7 to 9

Knowing your market is vital to growing your business. Without a clear perception of your customer, how do you know what they’re interested in or whether they will care about your brand? This is especially important to consider when you are licensing products, as one wrong move can be a costly mistake. Trends change on

Read More »
Entertainment

Entertainment Brands – Italian Girls aged 7 to 9

Whether you’re planning your summer marketing strategy or your 2018 Christmas campaign, knowing what entertainment toys and shows children are most interested in can be paramount to ensuring your approach is effective. No one wants to waste their budget licensing the wrong brand, or putting time into championing a product that children just won’t be interested in. With advertising

Read More »
Entertainment

Country Review Australia : Which brands should you be selling?

Children are quite possibly one of the industry’s toughest critics. Their attention span is far more limited than any adult. They’re swayed by new trends all the time, and they’re continuously motivated by advertising, far beyond their comprehension. As Helen Fowler Neville, a paediatric nurse and author, writes in her book “Is this a phase?

Read More »