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Brand of the month - The Black Panther
Brand of the month

The Black Panther

You may have heard that the Marvel movie, ‘Black Panther’, has been achieving huge success at the box office. In fact, it has surpassed the globally infamous ‘Frozen’ to become the 9th highest grossing worldwide movie release ever, according to Box Office Mojo. The movie so far earned over $1.347 billion worldwide, which is only

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brands
Entertainment

The favorite Entertainment brands

[infographic] The Favorite Entertainment Brands – Oct. 2018 The children’s commitment towards entertainment brands is an intense battle: growing competition, flowing information on the Internet, appraisal on social networks and more opportunities through different screens… you have to be able to successfully target brands and licenses to master the entire chain of value of the

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Entertainment

The battle for attracting kids’ brains

Kids are submerged by data and information Just close your eyes and imagine … imagine the amount of information kids can now access, voluntarily or not. Television, Netflix, Internet, YouTube… The exposure to so much information, through so many different ways, at all moments in the day, kind of scary no? In fact, from our

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Forecasting

The meaning of numbers

I had this interesting discussion yesterday with a very good friend of mine. It was about the results of a movie at the Box office, and its translation into the popularity of the brand. You see, 2 movies may get the same results at the box office and show very different popularities when it comes

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Entertainment

Mass personalization

The changes in children’s life have an impact on our industry. These changes are important in their application, violent in their set up, global in terms of geography; and especially, it’s only the beginning. New beahaviors: Kids and their parents create more and more content on the brand they experience. Our Kids & Digital survey

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Forecasting

How to predict a brand’s success

Recently, a client commented on our brand tracker: «your survey is good but what we want is to predict our success»? The good news is, this method finally exists! More reliable than astrology, it is the result of two years of hard work, exchange and confrontation between our experts and partners. It is based on:

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Entertainment

Which Brand Should You
Be Selling – Australia

Children are quite possibly one of the industry’s toughest critics. Their attention span is far more limited than any adult. They’re swayed by new trends all the time, and they’re continuously motivated by advertising, far beyond their comprehension. As Helen Fowler Neville, a paediatric nurse and author, writes in her book “Is this a phase?

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Influencers

How can Social Media Influencers Help Selling your Brand

In today’s fast paced environment, there is a strong need to remain connected with your audience via various media platforms in order to communicate value to the customer, which can then be delivered by your brand. Marketing efforts need to be further backed by key market insights which allow you to ascertain the mediums and

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Entertainment

Entertainment Trends
French Boys aged 7 to 9

Knowing your market is vital to growing your business. Without a clear perception of your customer, how do you know what they’re interested in or whether they will care about your brand? This is especially important to consider when you are licensing products, as one wrong move can be a costly mistake. Trends change on

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Entertainment

Entertainment Brands – Italian Girls aged 7 to 9

Whether you’re planning your summer marketing strategy or your 2018 Christmas campaign, knowing what entertainment toys and shows children are most interested in can be paramount to ensuring your approach is effective. No one wants to waste their budget licensing the wrong brand, or putting time into championing a product that children just won’t be interested in. With advertising

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Free report BrandTrends

The Favorite Kids Brand

Kids Reveal Thier Favorite Brands – April 2019 [infographics]