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The Secrets Behind Brand Love
Entertainment

Secrets Behind Brand Love

Many understand how challenging it is to establish a brand. However, that is only the tip of the iceberg. For a brand to thrive it needs to develop to the next level and establish brand love by generating a passion for it amongst consumers. With the cost of acquiring new customers being 5 times more

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Entertainment

[UK] Are millennials ditching Christmas / Holiday Season traditions?

Each year Kidz Global compares the trends of two selected countries and produces The Gift Report. In 2019, The Gift Report turned its attention to Italy and UK, both countries showing distinct symptoms of change in consumer-shopper attitudes and behavior. In this post we’ve focused on the traditions which are changing generation by generation in

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Brand of the month

What LOL Surprise! needs to do to improve sales

Our children seem obsessed with watching YouTube videos and one of the most popular forms is the “Unboxing Trend” where children view other children opening packages of new toys. What is the fascination and who is doing it the most effectively? It is no surprise to many parents that collectability is driving this “unboxing trend”

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Brand of the month - The Black Panther
Brand of the month

The Black Panther

You may have heard that the Marvel movie, ‘Black Panther’, has been achieving huge success at the box office. In fact, it has surpassed the globally infamous ‘Frozen’ to become the 9th highest grossing worldwide movie release ever, according to Box Office Mojo. The movie so far earned over $1.347 billion worldwide, which is only

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brands
Entertainment

The Favorite Entertainment Brands – Oct. 2018 [Infographic]

The Favorite Entertainment Brands Oct. 2018 [Infographics] The children’s commitment towards entertainment brands is an intense battle: growing competition, flowing information on the Internet, appraisal on social networks and more opportunities through different screens… you have to be able to successfully target brands and licenses to master the entire chain of value of the brand.

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Entertainment

Generation C and their impact on today’s brands

Generation C is an enigma in many ways because unlike many groups under the generation label generation C isn’t bound by their age. So who are generation C? Generation C sometime referred to as the connected consumers or YouTube generation are people who care about creation, connectivity and community. Generation C is a mindset not

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Entertainment

The battle for attracting kids’ brains

Kids are submerged by data and information Just close your eyes and imagine … imagine the amount of information kids can now access, voluntarily or not. Television, Netflix, Internet, YouTube… The exposure to so much information, through so many different ways, at all moments in the day, kind of scary no? In fact, from our

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Forecasting

The meaning of numbers

I had this interesting discussion yesterday with a very good friend of mine. It was about the results of a movie at the Box office, and its translation into the popularity of the brand. You see, 2 movies may get the same results at the box office and show very different popularities when it comes

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Entertainment

Mass personalization

The changes in children’s life have an impact on our industry. These changes are important in their application, violent in their set up, global in terms of geography; and especially, it’s only the beginning. New beahaviors: Kids and their parents create more and more content on the brand they experience. Our Kids & Digital survey

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Forecasting

How to predict a brand’s success

Recently, a client commented on our brand tracker: «your survey is good but what we want is to predict our success»? The good news is, this method finally exists! More reliable than astrology, it is the result of two years of hard work, exchange and confrontation between our experts and partners. It is based on:

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