Blog

streaming sources for video content in China
Entertainment

Children’s most popular streaming sources for video content in China

Technology is transforming the way we, and inevitably, children, consume information and entertainment. Many households have abandoned cable TV subscriptions that can cost upwards of $100 a month, opting for streaming video services instead, such as Netflix, that cost as little as $10 a month. This trend is being seen worldwide and is evidenced by

Read More »
Entertainment

[infographic] Top 4 Kids Movie Franchises & The Reasons Behind their success

When we think of kid’s movies our minds tend to go straight to animation and their charming characters/bright colors. However, animation has developed considerably over recent years from hand-drawn cartoons, and many animation movies delivered by Hollywood have performed incredibly well. The 4 Highest-Grossing Kids Movies Unsurprisingly, many of Disney’s movie re-releases have experienced lucrative

Read More »
Entertainment

Brand Loyalty : Fans that love the show stay way longer with brand than buyers…why?

With companies spending billions on advertising each year, you’d expect these brands to resonate with consumers. In reality, few actually transform their buyers into loyal brand fans. For the small amount that do, the rewards are phenomenal. Loyal customers that are enchanted by a brand from a young age will consistently provide recurring sales. They

Read More »
MyBrandTrends

Brand Popularity Simulator Launching

As you know, we offer the unique truly international service of Brand Popularity measurement in more than 42 countries at the same time. Our long history of innovation and support keeps you ahead of the curve on improving the performance of your licensed products: Brand Popularity Index, linking with purchase intentions of licensed products, forecasting

Read More »
Kidfluencers
Influencers

The Rise of Kidfluencers – Meet the kids making millions on social media

Make way, make way for the rise of the Kidfluencers! With the birth of Social Media, came influencers of many different shapes and sizes, from famous celebrity personal trainers and the cleaning obsessed with millions of followers to the unfluencers with less than 3,000 followers that focus on very specific niches. No matter the level

Read More »
The Secrets Behind Brand Love
Entertainment

Secrets Behind Brand Love

Many understand how challenging it is to establish a brand. However, that is only the tip of the iceberg. For a brand to thrive it needs to develop to the next level and establish brand love by generating a passion for it amongst consumers. With the cost of acquiring new customers being 5 times more

Read More »
Entertainment

[UK] Are millennials ditching Christmas / Holiday Season traditions?

Each year Kidz Global compares the trends of two selected countries and produces The Gift Report. In 2019, The Gift Report turned its attention to Italy and UK, both countries showing distinct symptoms of change in consumer-shopper attitudes and behavior. In this post we’ve focused on the traditions which are changing generation by generation in

Read More »
Brand of the month

What LOL Surprise! needs to do to improve sales

Our children seem obsessed with watching YouTube videos and one of the most popular forms is the “Unboxing Trend” where children view other children opening packages of new toys. What is the fascination and who is doing it the most effectively? It is no surprise to many parents that collectability is driving this “unboxing trend”

Read More »
Free report BrandTrends

The Favorite Kids Brand

Kids Reveal Thier Favorite Brands – April 2019 [infographics]