Blog

Brandtrends at the Licensing leadership summit
Entertainment

From brand activation to retail activation … How can licensing drive sales?

BrandTrends are hosting a 40 minute Brand and Retail Activation Conference at the year’s Licensing Leadership Summit that will demonstrate how brands can engage, inspire and drive sales through licensing. How can brand’s create experiences that will excite their customers?  Successful brands understand how to leverage brand activation and retail activation to create powerful connections

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sonic-the-hedgehog
Brand of the month

Sonic the Hedgehog:
Brand Intro

Sonic the Hedgehog has been around since the early 90s and for many of us, Sonic and the classic platform games he inhabited will be a familiar and fond memory. Sonic was originally released to compete with Mario, a difficult task but the competition was not so fierce then as it is now and Sonic

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Spain-Country-Profile
Country Profile

The Licensing Market in Spain: Country Profile

Spain’s brand 0 – 15 brand profile indicates many parallels with other European countries and the USA with strong representation from global giants like Disney, Marvel and Lego but it blends this also with representation from Japanese brands and some domestic brands which still hold great influence over children’s interests.  As we frequently observe, the

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streaming sources for video content in China
Entertainment

Children’s most popular streaming sources for video content in China

Technology is transforming the way we, and inevitably, children, consume information and entertainment. Many households have abandoned cable TV subscriptions that can cost upwards of $100 a month, opting for streaming video services instead, such as Netflix, that cost as little as $10 a month. This trend is being seen worldwide and is evidenced by

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Entertainment

[infographic] Top 4 Kids Movie Franchises & The Reasons Behind their success

When we think of kid’s movies our minds tend to go straight to animation and their charming characters/bright colors. However, animation has developed considerably over recent years from hand-drawn cartoons, and many animation movies delivered by Hollywood have performed incredibly well. The 4 Highest-Grossing Kids Movies Unsurprisingly, many of Disney’s movie re-releases have experienced lucrative

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Entertainment

Brand Loyalty : Fans that love the show stay way longer with brand than buyers…why?

With companies spending billions on advertising each year, you’d expect these brands to resonate with consumers. In reality, few actually transform their buyers into loyal brand fans. For the small amount that do, the rewards are phenomenal. Loyal customers that are enchanted by a brand from a young age will consistently provide recurring sales. They

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MyBrandTrends

Brand Popularity Simulator Launching

As you know, we offer the unique truly international service of Brand Popularity measurement in more than 42 countries at the same time. Our long history of innovation and support keeps you ahead of the curve on improving the performance of your licensed products: Brand Popularity Index, linking with purchase intentions of licensed products, forecasting

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Kidfluencers
Influencers

The Rise of Kidfluencers – Meet the kids making millions on social media

Make way, make way for the rise of the Kidfluencers! With the birth of Social Media, came influencers of many different shapes and sizes, from famous celebrity personal trainers and the cleaning obsessed with millions of followers to the unfluencers with less than 3,000 followers that focus on very specific niches. No matter the level

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