Blog

Country Profile : China

Country Profile China Country Report The China country report provides a strong understanding of the purchasing habits of young customers in China along with brand trends, so that successful marketing campaigns can be drawn up. This report focuses on the behaviours, preferences, usage and loyalty towards entertainment brands from younger customers in China, using consumer

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Pocket Money
The Kid Consumer

Pocket Money in France

Pocket money is a widely observed sociocultural activity that occurs to some extent in many countries worldwide. The piggy bank has become an icon, a vessel in which children have stored coinage retrieved from anywhere they can find it for centuries!  However, in our digital age, there are major signs that piggy banks – or

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Entertainment

Brand Born On The Internet

2020 is here and the brand landscape continues to evolve at a rapid and dynamic pace with the continuation of viral internet-based brands, snowballing in popularity thanks to social media.  One such brand born on the internet is the now world-famous Baby Shark that began life as a German song and nursery rhyme which surfaced

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top-favorite-brand-nov-2019
Entertainment

Top Favorite kids’ Entertainment brands – Nov.19

Despite the increasing agility of brands as they try to adapt with rapid socio-cultural changes and other transitions ushered in by our heavily digitized era, the top brands in the world represent largely familiar forces that include many historical brands that have been around for quite some time. Of course, new franchises and digital media

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BrandTrends Sponsors The Licensing Leadership Summit
Entertainment

BrandTrends Sponsors The Licensing Leadership Summit

The Licensing Leadership Summit The Licensing Leadership summit is a large conference and networking event for licensing business people and executives looking to gain knowledge and insights into strategies, trends, new categories, management and leadership, and business growth, development and innovation. With well over 300+ executives in attendance from over 200+ businesses that span 90+

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Brandtrends at the Licensing leadership summit
Entertainment

From brand activation to retail activation … How can licensing drive sales?

BrandTrends are hosting a 40 minute Brand and Retail Activation Conference at the year’s Licensing Leadership Summit that will demonstrate how brands can engage, inspire and drive sales through licensing. How can brand’s create experiences that will excite their customers?  Successful brands understand how to leverage brand activation and retail activation to create powerful connections

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sonic-the-hedgehog
Brand of the month

Sonic the Hedgehog:
Brand Intro

Sonic the Hedgehog has been around since the early 90s and for many of us, Sonic and the classic platform games he inhabited will be a familiar and fond memory. Sonic was originally released to compete with Mario, a difficult task but the competition was not so fierce then as it is now and Sonic

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Spain-Country-Profile
Country Profile

The Licensing Market in Spain: Country Profile

Spain’s brand 0 – 15 brand profile indicates many parallels with other European countries and the USA with strong representation from global giants like Disney, Marvel and Lego but it blends this also with representation from Japanese brands and some domestic brands which still hold great influence over children’s interests.  As we frequently observe, the

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streaming sources for video content in China
Entertainment

Children’s most popular streaming sources for video content in China

Technology is transforming the way we, and inevitably, children, consume information and entertainment. Many households have abandoned cable TV subscriptions that can cost upwards of $100 a month, opting for streaming video services instead, such as Netflix, that cost as little as $10 a month. This trend is being seen worldwide and is evidenced by

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Entertainment

[infographic] Top 4 Kids Movie Franchises & The Reasons Behind their success

When we think of kid’s movies our minds tend to go straight to animation and their charming characters/bright colors. However, animation has developed considerably over recent years from hand-drawn cartoons, and many animation movies delivered by Hollywood have performed incredibly well. The 4 Highest-Grossing Kids Movies Unsurprisingly, many of Disney’s movie re-releases have experienced lucrative

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