If you’ve never heard of Pop Mart, it’s time to get familiar with this Chinese lifestyle brand that has taken the world by storm in recent years. From its unique and innovative approach to design and marketing to its incredible success in the international market, Pop Mart is a company that is hard to ignore.
India is the second most populous country in the world with a population of over 1.3 billion people and has 22 officially recognized languages. India has also a rich cultural heritage, with influences from its history, religions, and diverse regional traditions. It is known for its food, music, dance, art, literature, and festivals. But how does this impact the Indian Entertainment market?
Latin America is a region with a rich cultural heritage, significant economic power, political importance, and environmental concerns. Its impact on the world is felt in various ways, and the region’s future is closely linked to global development and sustainability.
The licensing market for children aged 0 to 14 is a dynamic industry that constantly evolves to cater to the ever-changing preferences and interests of young consumers. BrandTrends Group, the leading market research agency specializing in the children and families’ markets, has released its latest series of reports on the world’s most popular entertainment brands. These reports provide valuable insights into brand awareness, popularity, favorites, and merchandise appeal among different age groups, from infants to older adults.
Needless to say, the lockdown has sent reverberations through society which have percolated into our consumer behaviors and greatly influenced the way we interact with brands and businesses worldwide. The primary driving force behind this is not being able to leave the home in the same way as before, confining us to a smaller set of activities whilst simultaneously diversifying what we can access within this environment.
Consumer’s interest to purchase a product always depends on the willingness to buy and the actual need for such a product at the time (and the money to pay for it, of course). The Entertainment license on the product will aid in directing the purchase toward that product rather than any other similar product.
There is no need to mention the Barbie brand. It’s a kind of world heritage, so well-known that everyone can talk about it.
This is not when it gets dark out, and people suddenly change directions, that you turn off the lights of the car.
BrandTrends have identified how lockdown and post-lockdown periods have seen a switch in media consumption, generating large changes in consumer’s needs and expectations towards channels and devices.
The Brand & Licensing Innovation Summit hosted by Global Licence took place in NYC on November 8th and 9th. It was focused on how licensing can forecast upcoming licensing trends and its future.
BrandTrends was part of it, as a panelist of the conference Marketing 2.0: How to Reach Gen Z and Alpha Brands