By Philippe Guinaudeau, CEO In the dynamic landscape of marketing and brand management, staying ahead of the curve is not just an advantage; it’s a necessity. One area where this rings especially true is in crafting licensing strategies that resonate with consumers, boost brand equity, and drive purchase intentions. Today, we’re diving into the future […]
The recent BrandTrends survey, conducted in over 42 countries, shows that the distribution and content paradigms have shifted again in favor of the broadcasters.
Consumer’s interest to purchase a product always depends on the willingness to buy and the actual need for such a product at the time (and the money to pay for it, of course). The Entertainment license on the product will aid in directing the purchase toward that product rather than any other similar product.
The most well-known brands, the most favorites brands, the most desired brands … All of these rankings are crucial for finding the most effective brands for driving penetration within a target audience. If a brand is well-known, it will naturally resonate with consumers and provide a halo effect around any marketing activity.
How to create customer engagement?
You can’t start designing or implementing a brand or a customer engagement strategy until you understand who your customers are and how they interact with your brand.
Every brand has the opportunity to implement engagement strategies that will benefit their current and prospective customer bases. An effective engagement strategy can prove critical to helping brands connect with customers in better ways that will keep them wanting to remain customers. You cannot begin developing or implementing any kind of engagement strategy without knowing who your customers are and how they engage with your brand.
Customers are getting more aware and attentive about what they buy and where they purchase it, which is now common knowledge. It’s a fiercely competitive world out there, so breaking through to be noticed is crucial; and once that moment arrives, interacting with your brand is the first step toward success.
You work as a product manager for a sizable consumer goods company, and you have been given the challenging duty of forecasting how well your items will perform over the forthcoming holiday season. The stakes are high: if your forecasts are off and you don’t reach your sales targets, you’ll lose your job.
The question is straightforward. Nonetheless, the response is out of proportion.What is your favorite brand of entertainment? We’re talking about the names you’ve probably heard on TV when we say “Entertainment brand.” Isn’t it a simple and straightforward question? They give us the name they like on the spur of the moment. There was no list, no instructions from us, nothing.
A license in the fashion industry provides the needed access to the selling of products without the proper transfer of ownership. This process allows the fashion brand to grow. The article is related to the importance of licensing in the fashion industry and its stimulation towards growth (Brydge and Hracs, 2019).