Once again, Lego confirms its leadership positioning as most popular brand in the world among 0 to 14 years old. The brand is at the...
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At BrandTrends, we’re focused on understanding the key trends on Ips, but not only. This is why we regularly conduct research on kids and families...
BrandTrends reports include different indicators, all defined to help you measuring, monitoring and improving brand performances. One of those indicators is the Brand Popularity Index...
2021 followed the disruptive trend initiated in 2020. Living through a global pandemic has meant that we have all changed how we live. We spent...
When it comes to kids’ entertainment brands, there are probably many that you can name but there are those that seem to hit the mark....
Being up-to-date and tracking the latest trend is part of the success of BrandTrends. This is why BrandTrends is part of key international organizations, among...