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BrandTrends reveals the Last (January 2022) ranking of the Most Popular brands among 0 to 14 yo in the World !

Once again, Lego confirms its leadership positioning as most popular brand in the world among 0 to 14 years old. The brand is at the...

The Kid Consumer: how mobile is driving more and more empowerment among children

At BrandTrends, we’re focused on understanding the key trends on Ips, but not only. This is why we regularly conduct research on kids and families...

BrandTrends indicators: Why Popularity is so important to be monitored

BrandTrends reports include different indicators, all defined to help you measuring, monitoring and improving brand performances. One of those indicators is the Brand Popularity Index...

Last Edition of Children’s Favorite Entertainment Brands: ‘What are the world’s most favorite kids Entertainment brands?’

2021 followed the disruptive trend initiated in 2020. Living through a global pandemic has meant that we have all changed how we live. We spent...

How Marvel Is Dominating And Winning The Hearts of Children

When it comes to kids’ entertainment brands, there are probably many that you can name but there are those that seem to hit the mark....

Back to the Licensing International France webinar led by our CEO Philippe Guinaudeau

Being up-to-date and tracking the latest trend is part of the success of BrandTrends. This is why BrandTrends is part of key international organizations, among...