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Back to the Licensing International France webinar led by our CEO Philippe Guinaudeau

Being up-to-date and tracking the latest trend is part of the success of BrandTrends. This is why BrandTrends is part of key international organizations, among...

About the difference between Popularity and Favorites

Popularity Index, mixing brand performance monitoring and purchase intent prediction, is the key indicator of BrandTrends approach. But it is not the only one and...

What past 4 years tell us about the future?

Along 2020, we’ve seen a huge increase of the number of brands known by kids 0-14 years old around the globe. They’ve spent much more...

How to reach a cross-generation success

Are you keen to understand why some brands are successful among both Kids and Adults? BrandTrends investigated on how to drive cross-generation Popularity and Appeal…...

BrandTrends now measures brand and licenses Popularity among adults – or how to illustrate how adults are still kind of children!

With the October’21 wave, BrandTrends now measures brand performances not only among kids, teenagers and young adults (0 to 25 years old), but also Adults...

BrandTrends Popularity Index is our master key indicator.

Developed for being predictive of brand purchase intent, it helps you in defining the priorities for building strong brands and merchandising strategies.    The Popularity Index may be leveraged in many...

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