An idea in the moment has sparked a global movement.
Facilitate your mission
- Find out where your licenses stand in Popularity and Awareness, among your competitors, and in different countries in the world
- Reveal which ages and genders are most attracted to your licenses
- Discover if your license appeal will be transformed into purchase intentions from the consumers; and if so in which product categories
- Receive truly actionable recommendations that are unique to your business
Find the best indicator
- Brand Popularity Index / Purchase Intentions Matrix
- Popularity and Awareness Measures:
- Brand Popularity Index
- Unaided Brand Awareness
- Tested Brand Awareness
- Attitudes towards the Brands (Brand Affinity)
- Brand Favourites (unaided mentions)
- Merchandise Appeal Measures:
- Brand Merchandise Interest
- Timeframe on the Merchandise Interest (past & future)
- Demand Gap Analysis (past vs. future interest)
- Merchandise Interest by Product Category
- Retail Visitation by Channel
- Streaming for video-content
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Waves per year
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Interviews per wave
Insights, not just statistics
Our experts have worked hard to make sense of the numbers. Get up close & personal with your customers to gain a deeper understanding of the brands they know, they love, they oan, they intend to purchase or to drop, and in which consumer product categories you have the highest potential. That means more sales for you.
The hottest brands
Our brand database now contains over 37,000 of the most popular brands, trended over the past 8 years. We certainly have yours. And if we don’t, we’ll add it.
Comprehensive consumer sampling
Consumers surveyed are classified include five age groups, ranging from infants to young adults with total sample size exceeding 6,400 per country. Cut and dice the results to built your best winning strategies.
International tracking
Reports account for at least 42 countries on a regular basis – up to 45 occasionally -, so you can make comparisons if you wish. Learn how you can benefit from other territories’ successes.
We did the hard work for you
Simple to use
Over 14 different reports, spanning from country report to international brand comparison or brand scorecard have been designed for your exclusive use. Each report contains their full story in 20+ charts and tables.
Actionable insights
Our experts are constantly designing new recommendations to overcome the potential challenges your brands and licenses face over time.
Market-relevant reports
Reports feature brand rankings based on brand recall, popularity and product appeal. Supplementary data on shopping patterns and brand profiles are also provided.
Accessible reports
BrandTrends will provide easy-to-read reports consisting of charts with relevant and updated analysis for the preferred demographic group. Reports are sent by email to your chosen recipients.
Timely updates
Respondent groups are surveyed twice or four times annually at the same time to prevent from communication impacts, and reports ensure a comprehensive presentation using fresh data.
Customized for your budget
Opt for an annual subscription on one or several countries; alternatively, you can also opt-in for a one-time report on a specific age group on one country.
How Can We Help?
Let us know your needs and we'll let you know exactly how we can help.
A few of our clients
in 40+ countries
