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About Us

BrandTrends is a market research and consulting firm, specialized in Brand Equity around the world. We convey our surveys and findings in more than 50 countries, some easy (there is no such thing as ‘easy’ in fact), and some more complex.

We Combine Global Expertise With Local Knowledge

BrandTrends’ experts have experience in your industry and your country, serving businesses just like yours. We work on many countries around the work, both at the international level, across the borders, as well as in depth within the countries.

Our technical expertise is applied across an array of industry segments dealing with consumer markets including but not limited to Licensing, Toys & Games, Video Games, Entertainment, and Education.

Insights, Not Just Data

Our experts have worked hard to make sense of the numbers. Get up close & personal with your customers to gain a deeper understanding of the brands they know, they love, they oan, they intend to purchase or to drop, and in which consumer product categories you have the highest potential. That means more sales for you.

We Did The Hard Work For You

  • Simple to use

    Over 16 different reports, spanning from country report to international brand comparison or brand scorecard have been designed for your exclusive use. Each report contains their full story in 25+ charts and tables.

  • Actionable insights

    Our experts are constantly designing new recommendations to overcome the potential challenges your brands and licenses face over time.

  • Market-relevant reports

    Reports feature brand rankings based on brand recall, popularity and product appeal. Supplementary data on shopping patterns and brand profiles are also provided.

  • Accessible reports

    BrandTrends will provide easy-to-read reports consisting of charts with relevant and updated analysis for the preferred demographic group. Reports are sent by email to your chosen recipients; and now, delivered through our interactive workspace!

  • Timely updates

    Respondent groups are surveyed twice or four times annually at the same time to prevent from communication impacts, and reports ensure a comprehensive presentation using fresh data.

  • Customized for your budget

    Opt for an annual subscription on one or several countries; alternatively, you can also opt-in for a one-time report on a specific age group on one country.


How Can We Help?​

Let us know your needs and we’ll let you know exactly how we can help.

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