August 11, 2023 - Market Research

Why It’s Harder For Parents To Accurately Confirm Every Brand Their Kids Know

Another way to look at the impact of the diversity of video-content on brand awareness

The BrandTrends Group releases its latest round of brand popularity reports

The recent BrandTrends survey, conducted in over 42 countries, shows that the distribution and content paradigms have shifted again in favor of the broadcasters.

Nuremberg Toy Fair 2023: How Streaming Changed Toy Sales

The Nuremberg Toy Fair of 2023 took place during the first week of February, and The BrandTrends Group took part! In case you were unable to participate, let us fill you in on what went on during the presentations.

Nuremberg Toy Fair 2023 – Web3: Metaverse, NFTs, and Digital Toys

What Does the Consumer Demand Gap Mean for You?

Consumer’s interest to purchase a product always depends on the willingness to buy and the actual need for such a product at the time (and the money to pay for it, of course). The Entertainment license on the product will aid in directing the purchase toward that product rather than any other similar product.

Pinpoint the best Entertainment licenses for Food packaging

The most well-known brands, the most favorites brands, the most desired brands … All of these rankings are crucial for finding the most effective brands for driving penetration within a target audience. If a brand is well-known, it will naturally resonate with consumers and provide a halo effect around any marketing activity.

Part 3 – From brand awareness to brand engagement: the necessary steps

How to create customer engagement?

You can’t start designing or implementing a brand or a customer engagement strategy until you understand who your customers are and how they interact with your brand.

Part 2 – From brand awareness to brand engagement: the necessary steps

Every brand has the opportunity to implement engagement strategies that will benefit their current and prospective customer bases. An effective engagement strategy can prove critical to helping brands connect with customers in better ways that will keep them wanting to remain customers. You cannot begin developing or implementing any kind of engagement strategy without knowing who your customers are and how they engage with your brand.

Part 1 – From brand awareness to brand engagement: the necessary steps

Customers are getting more aware and attentive about what they buy and where they purchase it, which is now common knowledge. It’s a fiercely competitive world out there, so breaking through to be noticed is crucial; and once that moment arrives, interacting with your brand is the first step toward success.

Predicting sales of the consumer products using entertainment licensing

You work as a product manager for a sizable consumer goods company, and you have been given the challenging duty of forecasting how well your items will perform over the forthcoming holiday season. The stakes are high: if your forecasts are off and you don’t reach your sales targets, you’ll lose your job.