Being up-to-date and tracking the latest trend is part of the success of BrandTrends. This is why BrandTrends is part of key international organizations, among...
Month: January 2022
Popularity Index, mixing brand performance monitoring and purchase intent prediction, is the key indicator of BrandTrends approach. But it is not the only one and...
Along 2020, we’ve seen a huge increase of the number of brands known by kids 0-14 years old around the globe. They’ve spent much more...
Are you keen to understand why some brands are successful among both Kids and Adults? BrandTrends investigated on how to drive cross-generation Popularity and Appeal…...
With the October’21 wave, BrandTrends now measures brand performances not only among kids, teenagers and young adults (0 to 25 years old), but also Adults...