[UK] Are millennials ditching Christmas / Holiday Season traditions?

Each year Kidz Global compares the trends of two selected countries and produces The Gift Report. In 2019, The Gift Report turned its attention to Italy and UK, both countries showing distinct symptoms of change in consumer-shopper attitudes and behavior. In this post we’ve focused on the traditions which are changing generation by generation in … Read more [UK] Are millennials ditching Christmas / Holiday Season traditions?

What LOL Surprise! needs to do to improve sales

Our children seem obsessed with watching YouTube videos and one of the most popular forms is the “Unboxing Trend” where children view other children opening packages of new toys. What is the fascination and who is doing it the most effectively? It is no surprise to many parents that collectability is driving this “unboxing trend” … Read more What LOL Surprise! needs to do to improve sales