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Free Resources

Bringing you the most important trends

BrandTrends gives you all the facts you need to know about

brand awareness, attitudes, popularity, ownership, and purchase intentions,

allowing you to develop winning strategies…


All the below reports are free of charge.

Just complete your name and country, download and you can start reading!


Here’s How BrandTrends Can Help You

BrandTrends assists you in developing your brands/licenses and getting closer to your customers

in this competitive market, whether you are a licensor, licensee, agent, or retailer.


Select the Right Brands for Your Products

Create Highly Effective Advertising and Marketing Initiatives

Keep an Eye on your rivals

Explore and Investigate Product Categories

Position your brands to benefit from changing consumer habits and preferences

Drive Relationships with Licensors <-> Licensees

Grow Your Revenues

Feature Reports

Select the reports you need – & start acting on your insights

What are the exciting opportunities out there for you? If you do not try, you will never know, right?


Throughout the year, we track thousands of brands & characters, across 50+ territories. This allows you to perfectly apprehend the market landscape, your competitors for specific age groups and genders.


Listen to the voice of the consumer through our 44,000 hours of interviews among 176,000 parent/child pair respondents, to also detect/anticipate a brand’s light signals: Every Year we collect over 5,440,000 open mentions of known and favorites brands.

 *Don’t be shy, ask us how we manage these impressive numbers.



So, what are you waiting for?

About Us

BrandTrends is a global market research and consulting organization that focuses on brand equity. We are able to give you with unrivaled expertise and information about brand trends, brand awareness, and brand appeal by distributing our surveys and findings in more than 50 countries.


Some of it is simple (is there such a thing as “simple” in business?) and some of it is more complicated, but we always go above and beyond to ensure you get the most up-to-date and accurate information regarding trends.


  • We mix worldwide expertise with local knowledge to provide you with a comprehensive understanding of the brands you care about.
  • We customize market research to meet your specific needs.
  • We give complete solutions to businesses of all sizes and industries, going beyond market research.
  • We take a more strategic approach to market success by keeping things simple and straightforward.

Some of our clients

Below are just a few example of some of our key partners with us.

The Walt Disney Company
E1 Entertainment
Ferrero SpA
Kimberly Clark
The Lego Group
Licensing International
Sesame Workshop
Australian Broadcasting Corporation
BBC Worldwide

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