Which Entertainment licenses should you choose for the best return on your products?

Everything you need to know about brand awareness, affinity and merchandise appeal

Our Exclusive Index

Brand Popularity Index (BPI) is predictive of Purchase Intentions

Unaided Awareness

Aided Awareness


Top box ‘I love it’

TOP 3 Favorites



Brand Popularity Index

puchase-intention BrandTrends

Purchase intentions

Example:  Brand Matrix (Brand Popularity vs. Merchandise Appeal) France – April 2018

BrandTrends Brand Matrix (Brand Popularity vs. Merchandise Appeal) France – April 2018
(Click to zoom)
Featured Report

BrandTrends Country Review 0 - 25 Years Old

Free report BrandTrends

You want to turbo-charge your marketing and advertising strategies to leverage new and exciting opportunities with Licensing?

Our Mission

BrandTrends gives you the opportunity to know everything about the position of your license on the Entertainment market vs. its main competitors through a quantitative and qualitative analysis of your license profile; it also gives you a prospective study of its potential in terms of product development. Whether you are a licensor, a licensee, an agent or a retailer, BrandTrends helps you develop your brand in this competitive environment.

As a Licensee

As a licensee, you can realize the HOT brands and trends as follows: Read More »

As a Licensor

A licensor can accurately identify the popular HOT brands and trends as follows: Read More »

As an Agent

As an agent, you can recognize the HOT brands and trends in the following ways: Read More »

As a Retailer

As a retailer, you can identify the HOT brands and trends in the following ways: Read More »

A few of our clients

in 40+ countries

Latest trend-driven innovations

Pocket Money
The Kid Consumer

Pocket Money in France

Pocket money is a widely observed sociocultural activity that occurs to some extent in many countries worldwide. The piggy

Read More »

The World’s Most Favorite
Kids' Entertainment Brands

To help you stay ahead of the curve, BrandTrends has put together the list of the most favorite kids’ Entertainment brands – April 2020.