Which licensed characters should you choose for the best return ?

Trends in Licensing Are Fleeting;
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Brand Popularity Index (BPI) is predictive of Purchase Intentions

Unaided Awareness

Aided Awareness

Attitudes

Top box ‘I love it’

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Popularity

Brand Popularity Index

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Purchase intentions

Example:  Brand Matrix (Brand Popularity vs. Merchandise Appeal) France – April 2018

BrandTrends Brand Matrix (Brand Popularity vs. Merchandise Appeal) France – April 2018
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Our Mission

BrandTrends gives you the opportunity to know everything about the position of your brand on the Entertainment market vs. its main competitors through a quantitative and qualitative analysis of your brand profile; it also gives you a prospective study of its potential in terms of product development. Whether you are a licensor, a licensee, an agent or a retailer, BrandTrends helps you develop your brand in this competitive environment.

As a Licensee

As a licensee, you can realize the HOT brands and trends as follows: Read More »

As a Licensor

A licensor can accurately identify the popular HOT brands and trends as follows: Read More »

As an Agent

As an agent, you can recognize the HOT brands and trends in the following ways: Read More »

As a Retailer

As a retailer, you can identify the HOT brands and trends in the following ways: Read More »

A few of our clients

in 40+ countries

Latest trend-driven innovations

Pocket Money
The Kid Consumer

Pocket Money in France

Pocket money is a widely observed sociocultural activity that occurs to some extent in many countries worldwide. The piggy

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The World’s Most Favorite
Kids' Entertainment Brands

To help you stay ahead of the curve, BrandTrends has put together the list of the most favorite kids’ Entertainment brands – April 2020.