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Latest news
How can Iron Mans Strength Pump Up your Brand Popularity?
By Reyne Rice, Trend Expert in Toys & Games, Entertainment & Licensing for youth products (for Oct 2012 Licensing Book)
Sure, everyone knows Iron Man by now, that red-hot super-hero, played so well by Robert Downey Jr., with his br
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Everybody knows Hello Kitty according to BrandTrends, a research on tested awareness of the Japanese character in 5 European countries and 3 age groups (3/6, 7/9 and 10/14 year old). 95% of the youngest know who Hello Kitty is. However, even if most of the surveyed ...
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Disneyn and Lego could be "grandparents" for Entertainment brands. Born n respectively in 1923 and 1932, Disney and Lego are among the favorite n brands and characters along with Peppa Pig and Toy Story for UK childrenn aged 6 to 9. However according to the recent marketing research &
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SpongeBob is the darling of the young Spanish aged 0 to 2: boysn and girls both love him. BrandTrends survey for July 2011 on the n favorite brands among children reveals that SpongeBob has an excellent n Brand Popularity Index (BPI) which measures awareness, popularity and n merchandise appeal).
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